Package Design

Brand positioning and market research

Brand analysis: Understanding the brand story, core values, color preferences, and font style.
Target market: Research the age, gender, consumption habits, and aesthetic preferences of target consumers.
Competitive analysis: Analyze competitors' packaging designs to identify differentiation points.

Packaging style design

Appearance Design

Color selection: According to the brand color guide, choose color combinations that can attract target customers.
Graphics and patterns: Design or select graphic elements that convey product characteristics and brand image.
Font design: Choose fonts that match the brand image to ensure readability and aesthetics.
Material selection: Consider environmental protection, cost, protection, and tactile sensation, such as paper, plastic, glass, metal, etc.

Structural Design

Shape and size: Design appropriate packaging shapes based on the product form to ensure stability and ease of carrying.
Window design: If applicable, windows can be designed to allow consumers to visually see the product.
Usability: Ensure that the packaging is easy to open and reseal (if applicable).

Additional Features

Anti counterfeiting label: Add anti-counterfeiting elements to protect the brand from counterfeit and inferior products.
Interactive elements: such as AR scanning experience, QR code linking to product stories or promotional activities, etc.
Sustainability: Using recyclable or biodegradable materials to reduce environmental impact.

Provide multiple packaging specifications

  • Single item packaging

Suitable for retail sales, convenient for consumers to purchase and use directly.

  • Multi piece set

Design a set packaging that includes multiple products for holiday promotions or family wear needs.

  • Gift Packaging

 Provides exquisite gift packaging options, suitable for gifting.

  • Portable packaging

With a compact design, it is easy to carry for travel or daily use.

  • Batch packaging

Design economical and practical batch packaging solutions for wholesale or large orders.

Package Design

Testing and Feedback

Prototype production: Make a small number of samples for testing.
Market research: Collect consumer feedback through questionnaire surveys, user interviews, and other methods.
Optimization and adjustment: Adjust the design based on feedback to ensure that the final solution meets market demand.

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